Introduction
Google is a search engine developed by Google Inc. It was launched in 1997 as a search engine for documents on the Internet and was an idea of two PhD students of the Stanford University (Larry Page and Sergey Brin). Google was succesful because of it’s minimal design and mostly because of the more effective algorithm, it simply offered the most relevant search results. Google is still earning most of the profit via Google ads and made use of the cashflow and invested in other services, such as YouTube and the Android platform.
Impact on organizations
Organisations still need Google if they want their website to be found on the Internet and this is possible without investing in Google ads. Websites which have been optimized for Search Engines (SEO) can be found by simply searching for the terms used on the website. Google Analytics offers insights into the traffic to the website. Organisations often outsource SEO and this makes sense as it can be quite complicated. We do help organisations with the development of websites and SEO. Feel free to give us a a call at +3120 89 34 347 or schedule a call with one of our experts.
The future
Google still owns the most popular Search Engine, but also the most popular video platform with YouTube and the most popular mobile operating system with Android. Google also provides services for organisations, such as an internal search engine and their Cloud services are popular within smaller organisations and startups. We’re expecting Google to remain an important player in the consumer market and we think that they will invest more into the Android platform as an enterprise solution. We also expect Google to acquire an Social network or develop their own as they did with Google +.